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The Battle for Readership: E-readers vs. iPad


In Apple’s new “What is iPad?” commercial, they claim that it is “more books than you could read in a lifetime.” But now that the iPad has been out for a little while, it’s hard to say whether or not this tablet computer that has taken the world by storm will or will not replace traditional e-readers.


The iPad is all-inclusive. It’s everything you could want in a mobile device (minus a cell phone). It provides full access to the internet, has photo and video capabilities, and even has a book reader that has a virtual page-turning feature. But one of the iPads key features could turn out to be a major drawback in using it as an e-reader. What is it? The bright color display.

One of the reasons e-readers like the Nook by Barnes and Noble and the Kindle by Amazon are so popular is because they provide a screen that is easy on the eyes. These devices are used solely for reading, so they do not need to worry about color display. That, and they’re considerably cheaper than the iPad. The most basic iPad rings in at $499 USD, while the Nook and the Kindle each cost only $259.

Only time will tell, but it seems that serious readers will continue to opt for the simpler e-readers. After all, sometimes less is more.

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