Posts Tagged by xbox360
The Head EA Games Discusses Monetizing Piracy
| December 9, 2009 | Posted by Jessica Moreno under Electronics, Gaming, Nintendo, PS3, Tech News, Xbox 360 |
For years, it seemed that PC gaming would be unable to survive the unrelenting crush of digital pirates committing copyright violations on a staggering level. A remarkably candid John Riccitiello, head of EA Games, has a more optimistic view on the situation.
Instead of fearing piracy as an industry destroyer, he instead plans to consider it a form of possible revenue. How? The answer is downloadable content, pay-for-play additions to games bought online after installation. Say Riccitiello “They can steal the disc, but they can’t steal the DLC.”
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For years, it seemed that PC gaming would be unable to survive the unrelenting crush of digital pirates committing copyright violations on a staggering level. A remarkably candid John Riccitiello, head of EA Games, has a more optimistic view on the situation.
Instead of fearing piracy as an industry destroyer, he instead plans to consider it a form of possible revenue. How? The answer is downloadable content, pay-for-play additions to games bought online after installation. Say Riccitiello “They can steal the disc, but they can’t steal the DLC.”
(more…)
