Posts Tagged by Mobile Advertising
Google Admob vs. Apple iAds in Mobile Advertising
| June 28, 2010 | Posted by Tony Viteritto under Apple, AT&T, Electronics, Gadgets, Google, Google Android, iPad, iPhone, tablet, Tech News |
AdMob and iAds are two competing platforms in today’s mobile advertising and smartphone ads universe. AdMob, which was recently acquired by Google, is a mobile advertising company. It is one of the world’s largest mobile advertising platforms, and claims to have served 220 billion impressions. iAds, on the other hand, is the smartphone ads platform of Apple (since they were outbid for AdMob, their platform is based on their acquisition of Quattro Wireless).
The two platforms are in direct competition. While Apple has more experience in the mobile phone world, Google has more experience in the realm of advertising; this experience reflects innovation and creativity not only in the content and presentation of ads, but in the expansion and retention of a client base. However, while this experience in advertising could be advantageous for Google, the far wider mobile phone customer base that Apple has already established could be the deciding factor in this competition.
AdMob and iAds are two competing platforms in today’s mobile advertising and smartphone ads universe. AdMob, which was recently acquired by Google, is a mobile advertising company. It is one of the world’s largest mobile advertising platforms, and claims to have served 220 billion impressions. iAds, on the other hand, is the smartphone ads platform of Apple (since they were outbid for AdMob, their platform is based on their acquisition of Quattro Wireless).
The two platforms are in direct competition. While Apple has more experience in the mobile phone world, Google has more experience in the realm of advertising; this experience reflects innovation and creativity not only in the content and presentation of ads, but in the expansion and retention of a client base. However, while this experience in advertising could be advantageous for Google, the far wider mobile phone customer base that Apple has already established could be the deciding factor in this competition.
