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Downloads up 1000% on Christmas Day for Apple’s iPod touch 3G



Looking at the data released on Monday morning by Flurry Analytics, Apple’s iPod touch was the hotest gift this holiday season.

“It appears that the market for MP3 players was flooded with new iPod touch devices over Christmas,” Flurry reports, “and that users of the iPod touch, mostly pre-teen and teens, are crazy downloaders.”

Checkout the chart above, iPhone downloads on Christmas Day are set at 1 to show relative growth. As Flurry reports:

  • App Store downloads on the iPod touch surpassed the iPhone’s for the first time, by 172%!
  • iPod touch 3G downloads increased by more than 900% on Christmas day, compared with the average of all previous Fridays in December.
  • Total iPod touch downloads, all gens., jumped by more than 1000% on Christmas Day, suggesting that iTunes gift-cards giving may have helped drive the downloads to older-generation iPod touches, as well as to the new 3G models found under the christmas tree that morning.

Downloads from phones powered by Google’s Android also rose on Christmas Day.  But their growth trailed way behind and by a significant margins.  Apple’s App Store download volume was 13 times greater than downloads from all Google’s Android phones.

Flurry the leading mobile application analytics company specializing in the iPhone and Android OS markets.

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3 Responses to Downloads up 1000% on Christmas Day for Apple’s iPod touch 3G

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